Blog
Does Requesting Indexing in Google Search Console Speed Up Rankings?
Most SEO advice on indexing is cargo cult behaviour. Someone observed that requesting indexing seemed to speed things up, published it as a tip, and it became received wisdom. The problem is nobody isolated the variable. Nobody compared requested vs non-requested…
Does llms.txt Actually Work? What the Data Says in 2026
If you have spent any time in SEO communities over the past year, you have seen the llms.txt pitch: add one small file to your website and AI systems like ChatGPT and Google’s AI Overviews will finally understand your content. Some influencer posts go further and…
Internal Linking Strategy for SEO: How to Build Topical Authority From Within Your Site
Internal linking is one of the few SEO levers that is entirely within your control. You do not need to earn it from other websites, negotiate for it, or wait for algorithmic changes to reward it. Every internal link on your site is a deliberate choice — a signal you…
Schema Markup for SEO and AEO: The Complete Implementation Guide for 2026
Schema markup is one of the most underused tools in both SEO and AEO strategies. Despite being around since 2011 and supported by every major search engine, the majority of websites still do not implement it correctly — or at all. In 2026, that gap has become a…
XML Sitemaps and Robots.txt: The Crawlability Basics Every New Site Gets Wrong
Two files sit quietly at the root of almost every website and have an outsized influence on how quickly Google discovers, crawls, and indexes a site’s content. The XML sitemap tells Google what pages exist and where to find them. The robots.txt file tells Google which…
People Also Ask: What It Is and How to Appear in PAA Results
People Also Ask boxes have been part of Google’s search results since 2015, which makes them old by search feature standards. What has changed is their relevance. A feature that was once treated as a minor SEO bonus is now directly connected to the AEO research being…
Google’s E-E-A-T Framework: How to Build Trust Signals on a New Website in 2026
For most of its existence, Google’s E-E-A-T framework was treated as a concern for health and finance sites. If you were writing about medical symptoms or investment advice, you needed credentials, named authors, and verifiable expertise. If you were writing about…
WordPress Speed Optimisation for SEO: The Technical Setup That Affects Rankings in 2026
WordPress powers approximately 43 percent of all websites on the internet. It is also responsible for a disproportionate share of slow-loading, poorly performing content sites that fail Core Web Vitals assessments and lose ranking to faster competitors with comparable…
How Google AI Overviews Work: What Gets Selected and Why
Google AI Overviews did not arrive quietly. When Google began rolling them out broadly in May 2024, the SEO community’s immediate concern was traffic loss. If Google answers the question on the results page, why would anyone click through to the source? That concern…